Course Description

The Big Picture for SOLO PROFESSIONALS

Your GamePlan for filling your service business with Profitable Clients

This program is specifically designed to help Service Professionals fill their business with Profitable Clients! Solo Professionals are those who are working without partners & without staff offering a service either through Billable Hours or through a Fee-For-Service basis. These include:


Realtors Builders Chiropractors Freelancers
Mortgage Brokers Contractors Massage Therapists Web Developers
Financial Advisors Tradespeople Naturopaths Graphic Designers
Accountants Landscapers Physiotherapists Writers
Bookkeepers Engineers Acupuncturists Event Planners
Lawyers Architects Kinesiologists Personal Organizers
Consultants Designers Reflexologists
Coaches Cleaners Nutritionists


For over 15 years, we've worked with all of the above in helping either underperforming or new professionals finally fill their business with their ideal clients & operate in a way that generates much higher profits in less time.


The Big Picture for SOLO PROFESSIONALS shares with you a specific 10-Step sequence that is vital to follow if you want to avoid wasting your valuable Time & Money & Energy. When our clients have implemented this proven 10-Step sequence, most have cut by half the time & energy to achieving their healthy, thriving service business.


If you're ready & willing to do what's necessary to (finally) have your service business thrive, then don't overthink this & allow yourself to talk yourself out of having what you really want. Just get started!


5 - 4 - 3 - 2 - 1 - LAUNCH!!!

Master-Certified Business, Corporate, & Life Coach

Patrick von Pander

Husband, Son, Friend, Citizen, Entrepreneur, Neighbour, Fitness Nut, Foodie, Sports Fan, Music Lover, Movie Goer. Master-Certified Business, Corporate, & Life Coach for over 14 years. Author of 10 Business & Life Coaching Programs. Professional Speaker & Trainer.

Course curriculum

  • 1

    Introduction

    • 001 - TITLE PAGE

    • 002 - Who This Program is Ideal For

    • 003 - Table of Contents

  • 2

    IDENTIFY YOUR IDEAL TARGET MARKET

    • 004 - COVER PAGE

    • 005 - Critical Approach.

    • 006 - Location.

    • 007 - Industry or Profession.

    • 008 - Position.

    • 009 - Experience.

    • 010 - Size.

    • 011 - Maturity.

    • 012 - Relationship.

    • 013 - Economic Status.

    • 014 - Lifestyle.

  • 3

    FIND OUT WHAT THEY WANT/NEED

    • 015 - COVER PAGE

    • 016 - Overview Menu #1.

    • 017 - Overview Menu #2.

    • 018 - Overview Menu #3.

  • 4

    DEVELOP A UNIQUE MESSAGE

    • 019 - COVER PAGE.

    • 020 - Overview & Approach.

    • 021 - Essence.

    • 022 - Advantage.

    • 023 - Credibility.

    • 024 - Trustworthiness.

    • 025 - Likeability.

    • 026 - Benefits.

    • 027 - Describing Them.

    • 028 - Questions To Ask.

    • 029 - How Valuable?

    • 030 - The Results.

  • 5

    PACKAGE YOUR MESSAGE

    • 031 - PACKAGE YOUR MESSAGE.

    • 032 - Overview & Approach.

    • 033 - Headline.

    • 034 - Tagline.

    • 035 - Elevator Pitch.

    • 036 - Logo.

    • 037 - Business Card.

    • 038 - Brochure.

    • 039 - Web Site.

    • 040 - Email Signature.

    • 041 - Social Media Profile(s).

    • 042 - Video(s).

  • 6

    USE A PROVEN SALES SYSTEM

    • 043 - COVER PAGE.

    • 044 - Overview & Approach.

    • 045 - Understand How People Buy.

    • 046 - Relationship & Rapport.

    • 047 - Discovery.

    • 048 - Confirmation of Needs.

    • 049 - Proposal.

    • 050 - Follow Up.

    • 051 - Purchase.

    • 052 - Service Delivery.

    • 053 - Repeat Purchase.

    • 054 - Appreciation Marketing.

  • 7

    SPREAD YOUR MESSAGE WIDELY

    • 055 - COVER PAGE.

    • 056 - Overview & Approach.

    • 057 - Online Networking.

    • 058 - Live Networking.

    • 059 - Strategic Alliances.

    • 060 - Associations.

    • 061 - Trade Shows.

    • 062 - Referrals.

    • 063 - Publicity.

    • 064 - Distribution.

    • 065 - Newsletters & Blogs.

    • 066 - Promotion.

  • 8

    REFINE YOUR SALES SYSTEM

    • 067 - COVER PAGE.

    • 068 - Overview & Approach.

    • 069 - Intake Process.

    • 070 - Conversion Mindset.

    • 071 - Easy To Do Business With.

    • 072 - Adapt.

    • 073 - Build Your List.

    • 074 - Apply Leverage.

    • 075 - Get Proficient!

    • 076 - Refine Your Messages.

    • 077 - Learn Conversation Arts.

    • 078 - Become a Masterful Facilitator.

  • 9

    FILL YOUR PRACTICE

    • 079 - COVER PAGE.

    • 080 - Overview & Approach.

    • 081 - Pricing Strategy.

    • 082 - Cash Flow.

    • 083 - Cheering Fans.

    • 084 - Referral Partners.

    • 085 - Fill Your Funnel.

    • 086 - Convert Prospects to Customers.

    • 087 - Deliver Great Work.

    • 088 - Convert Customers to Clients.

    • 089 - Follow Up Communication.

    • 090 - Satisfaction Surveys.

  • 10

    MANAGE YOUR BUSINESS

    • 091 - COVER PAGE.

    • 092 - Summary & Approach.

    • 093 - Service Delivery Process.

    • 094 - Supplier Relations.

    • 095 - Business Dashboard.

    • 096 - Productivity & Efficiency.

    • 097 - Technology For Leverage.

    • 098 - Keeping Score.

    • 099 - Paying Bills.

    • 100 - Reserves.

    • 101 - Measuring Satisfaction.

    • 102 - Sources of Mistakes.

  • 11

    EXPAND YOUR BUSINESS MODEL

    • 103 - COVER PAGE.

    • 104 - Summary & Approach.

    • 105 - Raise Your Rates.

    • 106 - Add Services.

    • 107 - Expand Markets.

    • 108 - Evolve.

    • 109 - Specialize & Be The Best.

    • 110 - Build An Enterprise.

    • 111 - Joint Venture.

    • 112 - Franchise.

    • 113 - License.

    • 114 - Publish.

    • 115 - Build Royalty Income.

  • 12

    WRAP-UP

    • 116 - Wrap Up Page.

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.